Can brands meet their marketing needs and positively impact the world? With marketers and communities both facing unique challenges, many brands are experimenting in their own creative ways to answer this question. In my next few posts, I’ll highlight some of these examples and try to assess their effectiveness. First up, the Pepsi Refresh Project. [...]
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The cows are telling me to eat more chicken. They’re telling me to eat more chicken because it’s delicious and maybe a smidge healthier than many other fast food options. Unfortunately, the cows are messing with me. It’s Sunday and Chick-fil-A is closed. I love Chick-fil-A. What I love about the brand goes far beyond [...]
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I was recently asked to contribute some basic “rules of the road” for brands looking to leverage a socially conscious agenda (check out this iMedia article to see what I and others had to say). With new business models like conscious capitalism and social entrepreneurship creating exciting opportunities for cross-sector partnerships, the “cause marketing” framework [...]
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Several books that I have found helpful in understanding the dramatic changes in our economy and society, and some unexpected leadership and relationship lessons from an unlikely source: The Long Tail, Chris Anderson: Simply explained and profound discussion of the fundamental economic shifts associated with virtually infinite choice. The paperback “Longer” edition includes a chapter [...]
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[Posts in this section give you the chance to play armchair Relationship Era marketer. We've created a high-level, hypothetical situation below and your job is to provide an answer or solution. We didn't go into too much detail since we're hoping to keep this fun and only looking for general guidance or direction--bullet points or [...]
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It’s been almost a month since free agent LeBron James chose to join Dwayne Wade and the Miami Heat rather than stay with his hometown Cleveland Cavaliers. The wound is apparently still open in Cleveland, as this fan found out last week when he wore James’ new Miami jersey to an Indians game: Not only [...]
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- Pepsi’s Choice: Refreshing?
- Closed on Sundays, Still Open for Business
- From Cause to Collaboration (4 Rules for Brands)
- Good Reads
- Stale Beer Brand: What Would You Do?
- Understanding LeBron in the Relationship Era
- Why “Why” Inspires
- BP and the Case for Multiple Stakeholders
- It’s All About Respect
- iAds and the Rise of the Relationship Era
- Motivational Speaker
- Relationship Era Marketing from an Unexpected Source - Kodak
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Marketing, the Figure-Ground Stimulus, and Values
- Getting It Right: How Do You Know?
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The World’s Most Repetitious Advertising Campaign…in the World
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Greg Flory: Great post, Lindsay. I think there are parallels t...
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Jeff Boron: As a native Clevelander, it's impossible for me no...
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Chad Kerski: While I completely agree with you in your summatio...
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Josh: Interesting to see how much the visual application...
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Scott Lindsey: also. Gor a while now, Google has had the same mod...