Why, What & Who

If you believe that marketing should be as meaningful as it is effective, you might be one of us. Welcome to the Relationship Era—a period in the evolution of marketing where success will increasingly be defined by the strength of relationships that brands have with their consumers.

Why:

This site exists for people who are interested in a new way of marketing.

What:

A new marketing model is emerging that is built on relationships between brands and people, and is less dependent on the advertising, promotion and persuasion approach that has dominated mass marketing for the past 50 years. This site will help to deepen the understanding of changes that are taking place in why, where and how effective and meaningful marketing happens.

Who:

While the Relationship Era idea contains threads from a larger body of thinking and scholarship, Doug Levy is largely responsible for bringing the thoughts together under the Relationship Era umbrella. Doug has also dedicated resources to help guide the growth and dissemination of Relationship Era thinking more broadly in the marketplace, including the initial build and management of RelationshipEra.com.

If you would like a deeper dive on the thinking, Doug’s book, Winning in the Relationship Era: a New Model for Marketing Success, is a good place to start. And we encourage you to join our agency in helping evolve the dialogue and practice of marketing.