TED Ads Worth Spreading
Posted on 03. Feb, 2011 by The Relationship Era in Blog, Principles & Ideas
Chris Anderson (curator, TED Conference) covers a lot of ground in his TED talk introducing the organization’s Ads Worth Spreading Challenge. Given in NYC in November 2010, Chris discusses several mind stretching concepts–share of attention, radical openness and the wisdom of taking an indirect approach–weaving together a compelling story while introducing TED’s advertising challenge.
Chris openly shares some of his organization’s secrets including how freely sharing proprietary content had a remarkable impact on driving revenue growth and demand for attendance at what is arguably one of the world’s most prestigious conferences.
You can view the TED talk here, as well as review more details about Ads Worth Spreading.
