Victoria’s Secret & Reebok: Gleeful Primetime Mismatch?
Posted on 22. Sep, 2010 by The Relationship Era.
Interesting juxtaposition last night during the season premier of my oldest daughter’s favorite show (OK, I like it too), Glee. If you haven’t seen the show, it relentlessly skewers the superficial myopia of our high school culture–ostensibly making a case for accepting people as they are…as long as they have great pipes. You typically get [...]
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Closed on Sundays, Still Open for Business
Posted on 23. Aug, 2010 by The Relationship Era.
The cows are telling me to eat more chicken. They’re telling me to eat more chicken because it’s delicious and maybe a smidge healthier than many other fast food options. Unfortunately, the cows are messing with me. It’s Sunday and Chick-fil-A is closed. I love Chick-fil-A. What I love about the brand goes far beyond [...]
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Understanding LeBron in the Relationship Era
Posted on 03. Aug, 2010 by Jonathan Feinstein.
It’s been almost a month since free agent LeBron James chose to join Dwayne Wade and the Miami Heat rather than stay with his hometown Cleveland Cavaliers. The wound is apparently still open in Cleveland, as this fan found out last week when he wore James’ new Miami jersey to an Indians game: Not only [...]
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Marketing, the Figure-Ground Stimulus, and Values
Posted on 21. Jan, 2010 by Mark McKinney.
I recently read an interesting post by Seth Godin, talking about how he feels that marketing messages are analogous to comic book frames. The marketing message is the crafted communication much like the illustrated comic frame, but the “message” takes place between the frames, where the reader actively imagines the action. His point: “Consumers are [...]
