Posted on 21. Mar, 2011 by Dan Patterson.
I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having [...]
Posted on 16. Mar, 2011 by Matt Whitaker.
Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.
Posted on 16. Mar, 2011 by The Relationship Era.
I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might [...]
Posted on 12. Mar, 2011 by The Relationship Era.
Good first day at SXSWi. I’m a first-timer and wasn’t quite expecting this big of a deal or as much walking. If there’s a session you want to see, get there early or you’ll be checking the SXSW Go app shopping for an alternative. Three sessions/three moments: 1. Writing Workshop with @BettyDraper: Saying It Short [...]