The Relationship Era Blog

Brand Distance: It Ain’t What It Used to Be

Posted on 24. Mar, 2011 by The Relationship Era.

Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]

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Rise of the Always-On Marketing Ecosystem

Posted on 18. Dec, 2009 by Ian Wolfman.

If you missed Augie Ray’s post, 2010: the Year Marketing Dies, on the Forrester blog I’d encourage you to give it a thoughtful read. I think he offers an articulate if not blunt perspective and supporting evidence of the ongoing changes in marketing environment and how the landscape is shifting under our feet. One of [...]

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