Posted on 15. Mar, 2011 by The Relationship Era.
Olgivy deserves some credit for visually capturing session content in their notes—great idea and nice analog connection to the digital world. They have artists attending certain sessions capturing points by drawing out the discussion and dialog arc on large white boards as the conversation happens. It’s hard enough for me to take notes in a [...]
Posted on 02. Dec, 2010 by The Relationship Era.
This cross post from Chris Ebbesen’s blog at ebbynezer.com gives brands a few things to think about as they enter the social media space. Feel free to comment here or on Chris’ blog. TrendWatching.com’s 11 Crucial Consumer Trends for 2011 I was happy to read this years report, linked here and above, to see that [...]
Posted on 23. Nov, 2010 by The Relationship Era.
RE blogger, Greg Flory, shares some thoughts on the dysfunction of his social network and wonders what that means for marketers. Read his post on the iMedia Connection blog and get a better understanding of why you’ll likely only hear from Greg sporadically if you’re one of his friends.
Posted on 09. Nov, 2010 by The Relationship Era.
Two people. Separate coasts. One vision: putting social media to work. We mentioned Susan Silver a while back [Marketing with a Future] but wanted to briefly highlight her latest initiative and what we think is an interesting approach in a period when our industry is in transition and the economy is still struggling to create [...]
Posted on 30. Sep, 2010 by Ian Wolfman.
Josh Bernoff’s and Ted Schadler’s, Empowered, is a nice balance-enjoyable read and an informative, thought-provoking challenge to businesses and brands. You get access to some of Forrester’s industry-leading technographic research along with a compelling narrative that inspires you to think about the opportunities available in some new and exciting ways. The point of Empowered is [...]
Posted on 05. May, 2010 by The Relationship Era.
What can we learn about the future of marketing from a 19th Century “landscaper”? Turns out, quite a bit. “This is the advertising now most important to be developed; that of high-strung, contagious enthusiasm, growing from actual excellence; the question being not whether people shall be satisfied, but how much they shall be carried away [...]