SXSWi Day Three…My Last Day (Sunday, March 13)
Posted on 16. Mar, 2011 by The Relationship Era.
I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might [...]
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Getting to Your Why
Posted on 01. Feb, 2011 by The Relationship Era.
While focused on entrepreneurs, Marla Tabaka’s post on inc.com, What is Your Why?, is a nice discussion about purpose and what really motivates people. She gives some examples and briefly tells her own story, shedding a little light on the reason behind all the other reasons. Marla also offers seven questions to help readers find [...]
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LIVESTRONG…All of Us
Posted on 09. Nov, 2010 by The Relationship Era.
You know the yellow wristband and the iconic namesake of the LIVESTRONG Foundation. But if you have never visited LIVESTRONG.com, the for profit sibling of LIVESTRONG.org, you might be a little surprised to see how the organization is approaching sustainability while remaining committed to its principal cancer-fighting mission. LIVESTRONG.com plays more to overall wellness and [...]
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Pepsi’s Choice: Refreshing?
Posted on 31. Aug, 2010 by Jonathan Feinstein.
Can brands meet their marketing needs and positively impact the world? With marketers and communities both facing unique challenges, many brands are experimenting in their own creative ways to answer this question. In my next few posts, I’ll highlight some of these examples and try to assess their effectiveness. First up, the Pepsi Refresh Project. [...]
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Understanding LeBron in the Relationship Era
Posted on 03. Aug, 2010 by Jonathan Feinstein.
It’s been almost a month since free agent LeBron James chose to join Dwayne Wade and the Miami Heat rather than stay with his hometown Cleveland Cavaliers. The wound is apparently still open in Cleveland, as this fan found out last week when he wore James’ new Miami jersey to an Indians game: Not only [...]
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Why “Why” Inspires
Posted on 12. Jul, 2010 by The Relationship Era.
In the video below, author, Simon Sinek, discusses some of the examples and concepts from his book, Start with Why. He covers off on some of the biological reasons behind decision-making – what your gut is telling you – as well as the foundation for a new way of communicating with the world. One of [...]
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Motivational Speaker
Posted on 10. Jun, 2010 by Doug Levy.
The science of motivation essentially lays waste to our common perceptions about what drives people to excel. Financial bonuses contingent on better performance do not equal a better result except in a very narrow category of human endeavor. In the video below, Dan Pink discusses research that explains the counterintuitive reality of motivation—once people generally [...]
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Points of Connection in the Relationship Era
Posted on 27. May, 2010 by The Relationship Era.
The following post is a summary of a longer discussion that is available at RelationshipEra.com in the Documents section. You can find the full text here. For years, the concept of deeply understanding customers has been preached as a key ingredient to marketing success. The idea has been to take whatever the marketer can find [...]
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Enter the Relationship Era: TOMS’ One Day Without Shoes
Posted on 20. Apr, 2010 by Jonathan Feinstein.
Where were you on April 8? The day marked the third annual One Day Without Shoes, TOMS Shoes’ biggest campaign of the year. But this isn’t your typical marketing campaign; in fact, it’s a movement-oriented event intended to drive awareness not directly for the brand, but for the cause that inspired the brand’s very existence. [...]
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Marketing and Happiness (Part 2)
Posted on 18. Feb, 2010 by Doug Levy.
In Part 1 of this post, I assert that marketing’s promise over the last 50 years—basically, buy it and be happy—is hogwash. The premise that “buying something = happiness” is flawed. It accords the brand more power than it has and ignores the human desire for connection to something meaningful; research shows that connection not [...]
