Jake_Lambert

TV & Video in the Relationship Era

Posted on 26. May, 2011 by .

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imc² VP/Executive Producer, Jake Lambert answers a few questions about the evolving role of television and video and suggests some of the insights and opportunities for brands going forward. Feel free to comment and reach out to Jake with questions. Q: It’s starting to become really clear that brand/consumer relationships develop along a completely different […]

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Forrester Marketing Forum 2011

Forrester Marketing Forum 2011

Posted on 14. Apr, 2011 by .

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We sat down with imc²’s Chief Strategy Officer, Mark McKinney to hear all about last week’s Forrester Marketing Forum in San Francisco.  The conference focused on the role of interactive marketing and highlights presentations by Forrester analysts, Emily Riley and Chris Stutzman and Senior Vice President of Kraft Foods, Dana Anderson. To learn more about […]

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SXSW Keynote Believes We All Have a Little #Tigerblood In Us

SXSW Keynote Believes We All Have a Little #Tigerblood In Us

Posted on 16. Mar, 2011 by .

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Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.

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Fear Factor: Raising the Alarm, Lowering the Bar

Fear Factor: Raising the Alarm, Lowering the Bar

Posted on 31. Jan, 2011 by .

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“IMPORTANT NOTICE: Local residents are becoming more aware of home burglaries in the community.” Thus began a one-page flyer in my Sunday edition of the Dallas Morning News. And it generally goes downhill from there. The pseudo-official looking announcement is actually an ad promoting a “FREE Complete Home Security System” from ADT authorized dealer, SecurityAlarmNow. […]

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Random Acts of Kindness

Random Acts of Kindness

Posted on 02. Dec, 2010 by .

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This cross post from Chris Ebbesen’s blog at ebbynezer.com gives brands a few things to think about as they enter the social media space. Feel free to comment here or on Chris’ blog. TrendWatching.com’s 11 Crucial Consumer Trends for 2011 I was happy to read this years report, linked here and above, to see that […]

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Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?

Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?

Posted on 23. Nov, 2010 by .

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RE blogger, Greg Flory, shares some thoughts on the dysfunction of his social network and wonders what that means for marketers.  Read his post on the iMedia Connection blog and get a better understanding of why you’ll likely only hear from Greg sporadically if you’re one of his friends.

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Focus on the Miracles!

Focus on the Miracles!

Posted on 28. Oct, 2010 by .

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As you might expect, health and wellness marketers tend to focus on marketing the miracles rather than the miracles themselves. But it’s the actual stories that inspire imc² vice president, Brady Walcott. Brady is attending TEDMED 2010 in San Diego this week and will provide periodic updates about his experience. In his first post, Brady […]

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Marketing, RIP

Marketing, RIP

Posted on 08. Sep, 2010 by .

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Tom Martin has an interesting conversation on his Positive Disruption blog about the death of marketing (read The Day Marketing Died here). When you stop trying to convince people that they need to buy something and look at how to help them make the best decision you have largely broken from marketing’s past. Enabling people […]

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It’s All About Respect

It’s All About Respect

Posted on 29. Jun, 2010 by .

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Generally, when we talk about winning in the Relationship Era, we’re referring to the new world landscape where customers control the brand and much as companies, and where the needs and wants of the consumer must be on par with the goals and objectives of the brand. My agency characterizes this relationship as ME (brand) […]

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bp_beyond petroleum

Slick Marketing?

Posted on 02. Jun, 2010 by .

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Since the disastrous blowout of its Deep Horizon rig more than a month ago, BP’s “Beyond Petroleum” campaign has become an easy target within marketing circles. For good reason. But it’s worth remembering that this same campaign won the gold award from the American Marketing Association back in 2007. The question now is: What exactly […]

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