Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?
Posted on 23. Nov, 2010 by The Relationship Era.
RE blogger, Greg Flory, shares some thoughts on the dysfunction of his social network and wonders what that means for marketers. Read his post on the iMedia Connection blog and get a better understanding of why you’ll likely only hear from Greg sporadically if you’re one of his friends.
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Mouthing Off
Posted on 04. Nov, 2010 by The Relationship Era.
Chris Ebbesen has been thinking about the responsibilities that consumers have in brand relationships. Hint: it’s not just about telling the brand how they screwed up. Read Chris’ post, Why don’t we care enough about the things we care about…like honey mustard, on the iMedia Connection blog.
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Focus on the Miracles!
Posted on 28. Oct, 2010 by The Relationship Era.
As you might expect, health and wellness marketers tend to focus on marketing the miracles rather than the miracles themselves. But it’s the actual stories that inspire imc² vice president, Brady Walcott. Brady is attending TEDMED 2010 in San Diego this week and will provide periodic updates about his experience. In his first post, Brady [...]
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4 Steps To Bring Rewards Programs Into the 21st Century
Posted on 26. Oct, 2010 by The Relationship Era.
Tired of clipping coupons and keeping track of 10 different rewards cards? Yeah, Lindsay too. RelationshipEra.com blogger Lindsay Rose shares her thoughts on bringing brands up to date with more convenient, practical and meaningful options to reward loyal customers. You can read her post on iMedia Connection here.
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Mars Direct Embraces Winning Principles
Posted on 17. Sep, 2010 by The Relationship Era.
iMedia Connection reports that Jim Cass (VP and general manager of Mars Direct) delivered a closing keynote earlier in the week addressing the five principles for breakthrough success in the Relationship Era. You can read Lucia Davis’ post describing the keynote, given at the iMedia Brand Summit, here. For more information on the five-principle framework, [...]
