Posted on 18. Feb, 2010 by Doug Levy.
In Part 1 of this post, I assert that marketing’s promise over the last 50 years—basically, buy it and be happy—is hogwash. The premise that “buying something = happiness” is flawed. It accords the brand more power than it has and ignores the human desire for connection to something meaningful; research shows that connection not [...]
Posted on 08. Feb, 2010 by Doug Levy.
Is there a connection between marketing and happiness? In the Consumer Era, the act of buying some (and preferably more) was often portrayed as a transaction that secured not only a product or service, but happiness itself. It was a message that worked really well for a long time —it’s hard to resist the idea [...]