iAds and the Rise of the Relationship Era

iAds and the Rise of the Relationship Era

Posted on 28. Jun, 2010 by .

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The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set […]

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The World’s Most Repetitious Advertising Campaign…in the World

The World’s Most Repetitious Advertising Campaign…in the World

Posted on 24. Feb, 2010 by .

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If you’re unfamiliar with Nationwide Insurance’s “World’s Greatest Spokesperson in the World” campaign, you’re probably also unaware that it’s the year 2010 and that the Winter Olympics are currently taking place in and around Vancouver, B.C. Described by a company press release as “in heavy rotation,” the television commercial is as much a broadcast symbol […]

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The Message in the Relationship Era

Posted on 04. Dec, 2009 by .

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Recently, I was in a conversation with a new acquaintance about the changes taking place in marketing. I was talking about the intent of the marketing message in the new Relationship Era, and threw out some opinions about what the message should do. My conversation partner stopped for a minute and commented, “Augustine. The outcome […]

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