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LaHood-winked?

Posted on 12. May, 2010 by .

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According to the NY Times online, U.S. Transportation Secretary, Ray LaHood, came away from a recent visit to Toyota’s headquarters sensing that the auto giant has experienced a kind of transformation. They’ve apparently seen the error of their ways – a corporate epiphany – and are moving forward to the stern drumbeat of American disapproval. […]

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Toyota Not Getting Typical Mileage from Credibility

Posted on 09. Mar, 2010 by .

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How low can you go? Just ask Toyota. While not quite as unpopular with the public as financial services firms and wireless providers, Japan’s largest auto manufacturer has seen its trust with US consumers plummet during the period starting in early fall 2009 to mid-February 2010. imc²’s recent research demonstrates a dramatic drop in Toyota’s […]

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