Why “Why” Inspires

Why “Why” Inspires

Posted on 12. Jul, 2010 by .

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In the video below, author, Simon Sinek, discusses some of the examples and concepts from his book, Start with Why. He covers off on some of the biological reasons behind decision-making – what your gut is telling you – as well as the foundation for a new way of communicating with the world. One of […]

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Three More Thoughts on Trust

Posted on 26. Apr, 2010 by .

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Pete Blackshaw makes some great points in his Ad Age article, Why It’s Time to Hit the Reset Button on Trust. I’d encourage you to give it a read and share with others who might be interested. I’d like to make three quick points that build on his thinking. Pete discusses the difficulty of defining […]

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Rise of the Always-On Marketing Ecosystem

Posted on 18. Dec, 2009 by .

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If you missed Augie Ray’s post, 2010: the Year Marketing Dies, on the Forrester blog I’d encourage you to give it a thoughtful read. I think he offers an articulate if not blunt perspective and supporting evidence of the ongoing changes in marketing environment and how the landscape is shifting under our feet. One of […]

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