Posted on 16. Aug, 2010 by Mark McKinney.
I was recently asked to contribute some basic “rules of the road” for brands looking to leverage a socially conscious agenda (check out this iMedia article to see what I and others had to say). With new business models like conscious capitalism and social entrepreneurship creating exciting opportunities for cross-sector partnerships, the “cause marketing” framework [...]
Posted on 20. Apr, 2010 by Jonathan Feinstein.
Where were you on April 8? The day marked the third annual One Day Without Shoes, TOMS Shoes’ biggest campaign of the year. But this isn’t your typical marketing campaign; in fact, it’s a movement-oriented event intended to drive awareness not directly for the brand, but for the cause that inspired the brand’s very existence. [...]