Understanding LeBron in the Relationship Era

Understanding LeBron in the Relationship Era

Posted on 03. Aug, 2010 by .

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It’s been almost a month since free agent LeBron James chose to join Dwayne Wade and the Miami Heat rather than stay with his hometown Cleveland Cavaliers. The wound is apparently still open in Cleveland, as this fan found out last week when he wore James’ new Miami jersey to an Indians game: Not only […]

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Enter the Relationship Era: TOMS’ One Day Without Shoes

Posted on 20. Apr, 2010 by .

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Where were you on April 8? The day marked the third annual One Day Without Shoes, TOMS Shoes’ biggest campaign of the year. But this isn’t your typical marketing campaign; in fact, it’s a movement-oriented event intended to drive awareness not directly for the brand, but for the cause that inspired the brand’s very existence. […]

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Marketing, the Figure-Ground Stimulus, and Values

Posted on 21. Jan, 2010 by .

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I recently read an interesting post by Seth Godin, talking about how he feels that marketing messages are analogous to comic book frames. The marketing message is the crafted communication much like the illustrated comic frame, but the “message” takes place between the frames, where the reader actively imagines the action. His point: “Consumers are […]

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