Brand Distance: It Ain’t What It Used to Be
Posted on 24. Mar, 2011 by The Relationship Era.
Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]
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SXSW Keynote Believes We All Have a Little #Tigerblood In Us
Posted on 16. Mar, 2011 by Matt Whitaker.
Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.
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Fear Factor: Raising the Alarm, Lowering the Bar
Posted on 31. Jan, 2011 by The Relationship Era.
“IMPORTANT NOTICE: Local residents are becoming more aware of home burglaries in the community.” Thus began a one-page flyer in my Sunday edition of the Dallas Morning News. And it generally goes downhill from there. The pseudo-official looking announcement is actually an ad promoting a “FREE Complete Home Security System” from ADT authorized dealer, SecurityAlarmNow. [...]
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Mouthing Off
Posted on 04. Nov, 2010 by The Relationship Era.
Chris Ebbesen has been thinking about the responsibilities that consumers have in brand relationships. Hint: it’s not just about telling the brand how they screwed up. Read Chris’ post, Why don’t we care enough about the things we care about…like honey mustard, on the iMedia Connection blog.
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Do Logos Matter?
Posted on 01. Nov, 2010 by The Relationship Era.
Steve McCallion, writing on the Fast Company design blog has an interesting discussion about the relevance of logos to brands. Using the recent Gap logo redesign as an example, McCallion argues that logos are no longer key and that social platforms–where there is actual interaction and the ability to create real value for people–are more [...]
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Formula Won: a Category You Can Trust
Posted on 07. Oct, 2010 by The Relationship Era.
New parents inherit a lot of responsibility when the nurse deposits mom and baby curbside and strolls back into the hospital, and no matter how much they may have thought about and planned for this moment, it’s overwhelming. The first few anxious weeks as a parent of a newborn are typically complicated by the fact [...]
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Closed on Sundays, Still Open for Business
Posted on 23. Aug, 2010 by The Relationship Era.
The cows are telling me to eat more chicken. They’re telling me to eat more chicken because it’s delicious and maybe a smidge healthier than many other fast food options. Unfortunately, the cows are messing with me. It’s Sunday and Chick-fil-A is closed. I love Chick-fil-A. What I love about the brand goes far beyond [...]
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iAds and the Rise of the Relationship Era
Posted on 28. Jun, 2010 by The Relationship Era.
The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set [...]
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Three More Thoughts on Trust
Posted on 26. Apr, 2010 by Doug Levy.
Pete Blackshaw makes some great points in his Ad Age article, Why It’s Time to Hit the Reset Button on Trust. I’d encourage you to give it a read and share with others who might be interested. I’d like to make three quick points that build on his thinking. Pete discusses the difficulty of defining [...]
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The Relationship Era Inspires at SXSW
Posted on 23. Mar, 2010 by Dan Patterson.
During our session last week at SXSW on the topic of the Relationship Era, a number of audience members were excited to hear an industry perspective about changing the world of marketing. Mark McKinney and I presented the idea of a new era in marketing that is more focused on brand sustainability than the prevailing [...]
