BP and the Case for Multiple Stakeholders

BP and the Case for Multiple Stakeholders

Posted on 01. Jul, 2010 by .

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In the wake of the BP oil eruption into the Gulf of Mexico, there may be an unexpected lesson for business leaders…Broader stakeholder involvement and engagement generally delivers better results. We now know that the agency responsible for oversight of offshore drilling, the Minerals Management Service (MMS), failed to ensure and enforce sufficient regulatory safeguards.  […]

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bp_beyond petroleum

Slick Marketing?

Posted on 02. Jun, 2010 by .

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Since the disastrous blowout of its Deep Horizon rig more than a month ago, BP’s “Beyond Petroleum” campaign has become an easy target within marketing circles. For good reason. But it’s worth remembering that this same campaign won the gold award from the American Marketing Association back in 2007. The question now is: What exactly […]

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