iAds and the Rise of the Relationship Era

iAds and the Rise of the Relationship Era

Posted on 28. Jun, 2010 by .

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The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set […]

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Upward Mobility: Africa and Mobile Apps on the Rise

Posted on 13. Apr, 2010 by .

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Africa often conjures images of a continent mired in a complex web of seemingly intractable problems. Hope and solutions are typically thought of in the form of what the outside world can do to help. After all, if Africans could right the ship themselves, wouldn’t they have done so already? Perhaps, but solutions across Africa, […]

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