Posted on 17. Jun, 2011 by Sarah Marshall.
Hear from our chief creative officer about his experience with both the Cannes Film Festival and Cannes Lions Festival.
Posted on 26. May, 2011 by The Relationship Era.
imc² VP/Executive Producer, Jake Lambert answers a few questions about the evolving role of television and video and suggests some of the insights and opportunities for brands going forward. Feel free to comment and reach out to Jake with questions. Q: It’s starting to become really clear that brand/consumer relationships develop along a completely different [...]
Posted on 14. Apr, 2011 by The Relationship Era.
We sat down with imc²’s Chief Strategy Officer, Mark McKinney to hear all about last week’s Forrester Marketing Forum in San Francisco. The conference focused on the role of interactive marketing and highlights presentations by Forrester analysts, Emily Riley and Chris Stutzman and Senior Vice President of Kraft Foods, Dana Anderson. To learn more about [...]
Posted on 28. Jun, 2010 by The Relationship Era.
The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set [...]
Posted on 06. May, 2010 by Doug Levy.
We were fortunate to have Bob Garfield in-house yesterday giving a condensed and lively presentation of his work from The Chaos Scenario. If you haven’t had the opportunity to read the book or dig into the topic, I’d highly encourage you to visit his blog for a deeper dive. I think he does about as [...]
Posted on 05. May, 2010 by The Relationship Era.
What can we learn about the future of marketing from a 19th Century “landscaper”? Turns out, quite a bit. “This is the advertising now most important to be developed; that of high-strung, contagious enthusiasm, growing from actual excellence; the question being not whether people shall be satisfied, but how much they shall be carried away [...]
Posted on 05. Apr, 2010 by Mark McKinney.
Media Logic has published a white paper discussing its view of 2010 for the marketing profession. Of note is an excellent commentary by Ronald Ladouceur, contending that “There is no question that the old model of marketing, dependent upon an isolated and passive consumer, is dead, never to return.” (you can download the white paper [...]
Posted on 23. Mar, 2010 by Dan Patterson.
During our session last week at SXSW on the topic of the Relationship Era, a number of audience members were excited to hear an industry perspective about changing the world of marketing. Mark McKinney and I presented the idea of a new era in marketing that is more focused on brand sustainability than the prevailing [...]
Posted on 24. Feb, 2010 by The Relationship Era.
If you’re unfamiliar with Nationwide Insurance’s “World’s Greatest Spokesperson in the World” campaign, you’re probably also unaware that it’s the year 2010 and that the Winter Olympics are currently taking place in and around Vancouver, B.C. Described by a company press release as “in heavy rotation,” the television commercial is as much a broadcast symbol [...]