RadioShack Shares Views on Staying Social in a Mobile World

Posted on 21. Jul, 2011 by The Relationship Era in Blog, Blog

RadioShack Shares Views on Staying Social in a Mobile World , 100% based on 1 rating

Michael Donnelly, group director, worldwide interactive marketing at The Coca-Cola Company (and former client of imc² while at Johnson & Johnson and The Coca-Cola Company) hosted the ANA Digital & Social Event on July 14. RadioShack’s Adrian Parker (and one of imc²′s clients) received rave reviews on his presentation and ignited a Twitter storm of comments about his topic, “Staying Social in a Mobile World.” Here is a snippet of what Twitter fans shared:

#ANA_DIGITAL TWEETS

• augieray: It’s not paid vs. owned vs. earned. Look at it holistically from business need. – @adriandparker at #ANA_digital
• lou_dubois: “Campaigns are great, but brands cannot live by campaigns or tweets. Its about integration.” @adriandparker #stayingsocial #ANA_Digital
• KatrinaKibben: Social no longer measuring change (thermometer), it makes change (thermostat) -via @adriandparker #ANA_digital #StayingSocial
• MichaelConnelley: AMEN! RT @mrktfan: I need an @adriandparker pep talk every morning 2 get me hyped for work! What a great speaker wow!! #ANA_Digital
• shanesteele: RadioShack’s Promoted Trend on Twitter had ‘stratospheric results’: 3x web traffic & double digit sales lift #ana_digital @adriandparker

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