Mars Direct Embraces Winning Principles

Posted on 17. Sep, 2010 by The Relationship Era in Blog, Brand Stories, Principles & Ideas

iMedia Connection reports that Jim Cass (VP and general manager of Mars Direct) delivered a closing keynote earlier in the week addressing the five principles for breakthrough success in the Relationship Era. You can read Lucia Davis’ post describing the keynote, given at the iMedia Brand Summit, here.

For more information on the five-principle framework, originally developed by imc² CEO, Doug Levy, you can read more in his book, Winning in the Relationship Era: a New Model for Marketing Success.

Tags: Doug Levy, iMedia Connection, Jim Cass, Lucia Davis, the Relationship Era

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