Marketing, RIP
Posted on 08. Sep, 2010 by The Relationship Era in Blog, Principles & Ideas, Reviews
Tom Martin has an interesting conversation on his Positive Disruption blog about the death of marketing (read The Day Marketing Died here). When you stop trying to convince people that they need to buy something and look at how to help them make the best decision you have largely broken from marketing’s past.
Enabling people to make better decisions and supporting their choice when it’s not your brand tends to suggest a longer view on performance and the inclusion of outcomes other than revenue as markers of progress. Tom’s comment about this shift resulting in more effective and creative marketers is also a good point and worth considering as we think about team structure and the implications on our entire marketing approach–including all those marketing “Ps” that aren’t promotion.
There is a lot more to discuss than Tom addresses in his post, but he does a good job of jump starting the conversation.
Paul Drew
27. Sep, 2010
Great points! Marketing is getting around to what consultants have long known. The difference between sales people and consultants is the trust that one has earned over time. No one likes sales people, but you pay top dollar to bring in a consultant because you trust them. Marketing is switching from sales and no trust to trust and consultation. Am I making too far of a leap?