Go Shorty, It’s Your 4th Birthday


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Posted on 02. Apr, 2012 by in Blog, Blog

The Fourth Annual Shorty Awards gathered members from just about every different (social media) walk of life. Awards were dished out to Justin Bieber, Epic Meal Time and New York City Mayor Michael Bloomberg, and spanned a diverse set of presenters including TV queen Tiffani Thiessen, Dennis Crowley, Foursquare’s founder, and the ever hilarious Samantha Bee and Jason Jones of The Daily Show. To say it was an eclectic mix would be an #understatement.

Tiffani Thiessen presents at the Shorty Awards.

This was my first Shorty’s experience, and I hope it won’t be my last. I wanted to come away from the event with some killer video content. Mission accomplished. I captured Tiffani Thiessen talking about how she leverages the power of social media to connect with other moms and grow her business, PetitNest, to The Daily Show’s Aasif Mandvi on how he uses his social media following for inspiration, and yes, even footage of Miss USA Alyssa Campanella talking about how social media has connected her with her favorite team, the Vancouver Canucks.

The Shorty Awards recognition surpasses revenue-yielding people and organizations. But, the ones that really stuck with me were those that recognized social media campaigns that truly made a difference in people’s lives. For this handful of winners, social media has served a purpose beyond generating revenue and self-promotion. The #Weather Shorty was given in memorial of Andy Gabrielson, @FindTheTornado, who was killed on the job while working to provide his followers with the most up-to-the-minute severe weather safety information. Random Acts, @therandomactorg, was awarded the #Charity Shorty, an organization whose mission is to change the world one random act of kindness at a time. And finally, the #LifeSavingHero award went to the Fire Department, City of New York, @FDNY, for their dedication to protecting the lives of New York City residents. Social media has provided an opportunity to these organizations that, many of which do not have the means to have a voice otherwise. It was moving to be in a room filled with these individuals who were so humbled and honored by their award.

FDNY accepts the award for #LifeSavingHero Shorty.

The nomination categories covered everything from social fitness, to photography. From finance to gaming.  Typically, these industries have little to do with one another. But, through the magic that is social media, they are all connected. It is amazing to see how connections are made and relationships are built by utilizing the infinite and vast power of social media, and how its possibilities really are #endless.


Go here for a full list of Shorty Awards winners.

Contributed by imc²’er, Jordan Barnes.

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