Getting to Your Why,
While focused on entrepreneurs, Marla Tabaka’s post on inc.com, What is Your Why?, is a nice discussion about purpose and what really motivates people. She gives some examples and briefly tells her own story, shedding a little light on the reason behind all the other reasons. Marla also offers seven questions to help readers find their own why.
We think about brand purpose quite a bit–understanding the brand’s primary reason for being is critical to truly connecting with people in a meaningful way–but it’s also helpful to think about the personal implications of purpose. Why are you here and what drives your engagement every day?
Definitely worth a quick read and maybe even passing along to your friends.