Facebook Cites imc² Client, P&G, in IPO Filing


Posted on 03. Feb, 2012 by in Blog, Blog

In Business Insider’s article, “Facebook Claims It Increased P&G’s Deodorant Sales By 9%”, the publication reports that the social network’s IPO filing this week claims it increased P&G’s Secret deodorant sales by 9 percent. The social network recounts a case study involving imc²’s work with the Secret Mean Stinks campaign which centered around the brand’s anti-bullying effort.

imc²’s Secret Mean Stinks has been recognized by several industry-leading organizations. Read more about the success of this campaign in the below articles:

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