Empowered Delivers


Posted on 30. Sep, 2010 by in Blog, Reviews

Josh Bernoff’s and Ted Schadler’s, Empowered, is a nice balance-enjoyable read and an informative, thought-provoking challenge to businesses and brands. You get access to some of Forrester’s industry-leading technographic research along with a compelling narrative that inspires you to think about the opportunities available in some new and exciting ways.

The point of Empowered is transformation-innovative people harnessing widely available, low-cost tools and technologies across the social and information landscape to revolutionize their business. And the authors use a lot of well-described examples to point out some of the low-hanging fruit already in the baskets of some smart, quick-thinking companies. But more importantly, Empowered shows businesses how to unleash HEROs (Highly Empowered and Resourceful Operatives) within companies to maximum effect. It is a framework for embracing the potential of resourceful people who are probably already working within your organization. And for all of you geeks out there, the authors make a strong case for empowering IT-the critical link in the chain that routinely gets dumped on and expected to deliver the magic.

If you’re not interested in evolving your business or brand there’s no need to read the book. But then again, if you’re organization is not invested in change-constant, pervasive and always accelerating-you probably won’t have much of a business to worry about anyway before long.

As an added bonus, it’s a pretty easy read. Easily conquered over the course of a weekend or a couple of plane rides.

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