Digital Makes Building and Undermining Trust Easier
Posted on 22. Dec, 2009 by The Relationship Era in Blog, Principles & Ideas
Seth Godin’s post (It’s no wonder they don’t trust us) points out some pretty common frustrations and sheds a little light on the digital paradox. While enabling technology and emerging media make it easier to build relationships and trust with people, it’s also incredibly easy to exploit digital for purposes that undermine trust. It’s easy to see when “marketers” have intentionally overstepped, but the day-to-day struggle to do things right – building trust while also keeping an eye on transactions – is a balancing act that requires commitment, integrity, a good sense of purpose, and a more intimate connection with your stakeholders.
[Read Winning in the Relationship Era to further explore how leading brands will flourish in a new era of marketing.]
