LIVESTRONG…All of Us
Posted on 09. Nov, 2010 by The Relationship Era.
You know the yellow wristband and the iconic namesake of the LIVESTRONG Foundation. But if you have never visited LIVESTRONG.com, the for profit sibling of LIVESTRONG.org, you might be a little surprised to see how the organization is approaching sustainability while remaining committed to its principal cancer-fighting mission. LIVESTRONG.com plays more to overall wellness and [...]
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Do Logos Matter?
Posted on 01. Nov, 2010 by The Relationship Era.
Steve McCallion, writing on the Fast Company design blog has an interesting discussion about the relevance of logos to brands. Using the recent Gap logo redesign as an example, McCallion argues that logos are no longer key and that social platforms–where there is actual interaction and the ability to create real value for people–are more [...]
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Agency 101
Posted on 29. Oct, 2010 by The Relationship Era.
Agency life? It’s not all black t-shirts, massage chairs and dogs in the office. I’ve had several requests lately to share a little about how agency’s work (or, in some cases, don’t)—what it’s like, how they are organized, what is the actual work, and agency life in general. Seems there’s a lot of promising talent [...]
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4 Steps To Bring Rewards Programs Into the 21st Century
Posted on 26. Oct, 2010 by The Relationship Era.
Tired of clipping coupons and keeping track of 10 different rewards cards? Yeah, Lindsay too. RelationshipEra.com blogger Lindsay Rose shares her thoughts on bringing brands up to date with more convenient, practical and meaningful options to reward loyal customers. You can read her post on iMedia Connection here.
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iAds and the Rise of the Relationship Era
Posted on 28. Jun, 2010 by The Relationship Era.
The following is a summary of a longer document that provides some perspective and suggestions for marketers in the Relationship Era. It evaluates some of the opportunities available through Apple’s new iAds platform and provides some thoughts about why in-app ads might signal a shift in the way brands connect with people. Apple has set [...]
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The Agency Race to Relevance
Posted on 30. Apr, 2010 by Ian Wolfman.
This post by Ian Wolfman (imc² CMO), is based on a response to Forrester senior analyst, Sean Corcoran’s, Defining the “Digital Agency” post. Sean’s post discussed the recent release of Ad Age’s annual digital agency report and the apparent change in the industry. The original work was published on Sean’s Forrester blog. Sean has a [...]
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Upward Mobility: Africa and Mobile Apps on the Rise
Posted on 13. Apr, 2010 by The Relationship Era.
Africa often conjures images of a continent mired in a complex web of seemingly intractable problems. Hope and solutions are typically thought of in the form of what the outside world can do to help. After all, if Africans could right the ship themselves, wouldn’t they have done so already? Perhaps, but solutions across Africa, [...]
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The World’s Most Repetitious Advertising Campaign…in the World
Posted on 24. Feb, 2010 by The Relationship Era.
If you’re unfamiliar with Nationwide Insurance’s “World’s Greatest Spokesperson in the World” campaign, you’re probably also unaware that it’s the year 2010 and that the Winter Olympics are currently taking place in and around Vancouver, B.C. Described by a company press release as “in heavy rotation,” the television commercial is as much a broadcast symbol [...]
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Rise of the Always-On Marketing Ecosystem
Posted on 18. Dec, 2009 by Ian Wolfman.
If you missed Augie Ray’s post, 2010: the Year Marketing Dies, on the Forrester blog I’d encourage you to give it a thoughtful read. I think he offers an articulate if not blunt perspective and supporting evidence of the ongoing changes in marketing environment and how the landscape is shifting under our feet. One of [...]
