imc2 – The Relationship Era Blog

The Next Big Thing

Posted on 28. Mar, 2011 by Matt Whitaker.

SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.

Lindsay Rose also contributed to this post.

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Brand Distance: It Ain’t What It Used to Be

Posted on 24. Mar, 2011 by The Relationship Era.

Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]

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SXSWi In a Nutshell

Posted on 21. Mar, 2011 by Dan Patterson.

I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having [...]

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SXSW Keynote Believes We All Have a Little #Tigerblood In Us

Posted on 16. Mar, 2011 by Matt Whitaker.

Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.

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SXSWi Day Three…My Last Day (Sunday, March 13)

Posted on 16. Mar, 2011 by The Relationship Era.

I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might [...]

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SXSWi Day Two (Saturday, March 12)

Posted on 15. Mar, 2011 by The Relationship Era.

Olgivy deserves some credit for visually capturing session content in their notes—great idea and nice analog connection to the digital world. They have artists attending certain sessions capturing points by drawing out the discussion and dialog arc on large white boards as the conversation happens. It’s hard enough for me to take notes in a [...]

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SXSWi–Day One

Posted on 12. Mar, 2011 by The Relationship Era.

Good first day at SXSWi. I’m a first-timer and wasn’t quite expecting this big of a deal or as much walking. If there’s a session you want to see, get there early or you’ll be checking the SXSW Go app shopping for an alternative. Three sessions/three moments: 1. Writing Workshop with @BettyDraper: Saying It Short [...]

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Random Acts of Kindness

Posted on 02. Dec, 2010 by The Relationship Era.

This cross post from Chris Ebbesen’s blog at ebbynezer.com gives brands a few things to think about as they enter the social media space. Feel free to comment here or on Chris’ blog. TrendWatching.com’s 11 Crucial Consumer Trends for 2011 I was happy to read this years report, linked here and above, to see that [...]

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Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?

Posted on 23. Nov, 2010 by The Relationship Era.

RE blogger, Greg Flory, shares some thoughts on the dysfunction of his social network and wonders what that means for marketers.  Read his post on the iMedia Connection blog and get a better understanding of why you’ll likely only hear from Greg sporadically if you’re one of his friends.

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Coast-2-Coast

Posted on 09. Nov, 2010 by The Relationship Era.

Two people. Separate coasts. One vision: putting social media to work. We mentioned Susan Silver a while back [Marketing with a Future] but wanted to briefly highlight her latest initiative and what we think is an interesting approach in a period when our industry is in transition and the economy is still struggling to create [...]

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