Posted on 28. Jun, 2011 by Sarah Marshall.
Visit our Cannes Friends page for a snippet of the video interviews Bob Garfield conducted while at the Cannes Lions Festival. Check back often for the full interviews.
Posted on 17. Jun, 2011 by Sarah Marshall.
Hear from our chief creative officer about his experience with both the Cannes Film Festival and Cannes Lions Festival.
Posted on 26. May, 2011 by The Relationship Era.
imc² VP/Executive Producer, Jake Lambert answers a few questions about the evolving role of television and video and suggests some of the insights and opportunities for brands going forward. Feel free to comment and reach out to Jake with questions. Q: It’s starting to become really clear that brand/consumer relationships develop along a completely different [...]
Posted on 21. Apr, 2011 by The Relationship Era.
imc²′s own Lisa Leet and Matt Whitaker attended the iStrategy Conference in San Francisco to support RadioShack’s Adrian Parker, a client of ours, who spoke about integrating digital strategy. Watch the video for highlights and big takeaways from the conference. To hear more about iStrategy, imc² and our thinking you can tweet with Matt @mkw1342 [...]
Posted on 14. Apr, 2011 by The Relationship Era.
We sat down with imc²’s Chief Strategy Officer, Mark McKinney to hear all about last week’s Forrester Marketing Forum in San Francisco. The conference focused on the role of interactive marketing and highlights presentations by Forrester analysts, Emily Riley and Chris Stutzman and Senior Vice President of Kraft Foods, Dana Anderson. To learn more about [...]
Posted on 28. Mar, 2011 by Matt Whitaker.
SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.
Lindsay Rose also contributed to this post.
Posted on 24. Mar, 2011 by The Relationship Era.
Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]
Posted on 21. Mar, 2011 by Dan Patterson.
I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having [...]
Posted on 16. Mar, 2011 by Matt Whitaker.
Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.