Music, Not Sponsorship, Triumph at ACL
Posted on 23. Sep, 2011 by The Relationship Era.
In its 10 years of entertaining fans in Austin, the Austin City Limits Music Festival (ACL) remains all about the music. Many music festivals out there have their own agendas, and music isn’t always at the top of the list. Hear Jonathan Feinstein’s first-hand account of his experience at ACL.
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imc²′s Tim Rumpler Talks 2011 iMedia Brand Summit
Posted on 22. Sep, 2011 by The Relationship Era.
Tune in to hear imc²′s Tim Rumpler share his insights and takeaways from this year’s 2011 iMedia Brand Summit.
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Rival 75,607. Crock Pot Girls 1,175,662.
Posted on 14. Sep, 2011 by The Relationship Era.
imc²′s Kristi Maynor talks the Crock Pot Girls and their community of active and engaged followers.
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iMedia Brand Summit…Going Big in 2012.
Posted on 07. Sep, 2011 by The Relationship Era.
imc²’s Tim Rumpler, vice president, consumer marketing, is attending the 8th Annual iMedia Brand Summit focusing on Digital Marketing at Scale: Going Big in 2012. Read more to hear Tim’s insights about this year’s event.
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Top 10 Tips from imc² on Creating a Successful iAd
Posted on 29. Aug, 2011 by The Relationship Era.
P&G’s Secret deodorant brand asked imc² to create an iAd for the brand’s new purpose-inspired program, Secret Mean Stinks—an initiative formed to help girls stand up to bullying. To date, the Secret Mean Stinks program has received immense response from Facebook fans since its launch in early 2011, so it only made sense to further engage this target audience using a device they never leave home without—their iPhone.
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Outtakes from the 3rd Annual Leadership Summit on mHealth
Posted on 08. Aug, 2011 by The Relationship Era.
imc²′s health & wellness senior vice president, Karen Carr, shares her experience and learnings from the World Health Congress’ 3rd Annual Leadership Summit on mHealth.
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Spotify Remixes Music and Marketing
Posted on 02. Aug, 2011 by The Relationship Era.
Read Jake Lambert’s insights on the new streaming music service, Spotify, and its potential as a marketing platform.
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RadioShack Shares Views on Staying Social in a Mobile World
Posted on 21. Jul, 2011 by The Relationship Era.
Michael Donnelly, group director, worldwide interactive marketing at The Coca-Cola Company (and former client of imc² while at Johnson & Johnson and The Coca-Cola Company) hosted the ANA Digital & Social Event on July 14. RadioShack’s Adrian Parker (and one of imc²′s clients) received rave reviews on his presentation and ignited a Twitter storm of [...]
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Google+: Where Search and Social are the Perfect Couple.
Posted on 19. Jul, 2011 by The Relationship Era.
Steve Swift, senior information architect at imc², shares his point of view on Google+ and its search benefits.
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Consumer Research: Read a Good Book
Posted on 11. Jul, 2011 by Mark McKinney.
Read Mark McKinney’s insights on creating a better segment persona by simply reading a good book first.
