Posted on 04. Jan, 2010 by The Relationship Era.
In her article, The Health of Pharma As Measured Through The Lens of Consumer Trust, published in last month’s DTC Perspectives, imc² health & wellness President, Hensley Evans, discusses some revealing research about relationships between several well-known pharma brands and their consumers. The article, which primarily focuses on consumer trust of brands across six therapeutic [...]
Posted on 22. Dec, 2009 by The Relationship Era.
Seth Godin’s post (It’s no wonder they don’t trust us) points out some pretty common frustrations and sheds a little light on the digital paradox. While enabling technology and emerging media make it easier to build relationships and trust with people, it’s also incredibly easy to exploit digital for purposes that undermine trust. It’s easy [...]
Posted on 18. Dec, 2009 by Ian Wolfman.
If you missed Augie Ray’s post, 2010: the Year Marketing Dies, on the Forrester blog I’d encourage you to give it a thoughtful read. I think he offers an articulate if not blunt perspective and supporting evidence of the ongoing changes in marketing environment and how the landscape is shifting under our feet. One of [...]
Posted on 16. Dec, 2009 by Mark McKinney.
I don’t think it is possible to find anyone working in American business today who would disagree with the statement, “It is important for consumers to trust our brand.” This is as much a truism as “you get what you pay for” or “sex sells.” Some things are just a given. Why is trust in [...]
Posted on 04. Dec, 2009 by Mark McKinney.
Recently, I was in a conversation with a new acquaintance about the changes taking place in marketing. I was talking about the intent of the marketing message in the new Relationship Era, and threw out some opinions about what the message should do. My conversation partner stopped for a minute and commented, “Augustine. The outcome [...]
Posted on 27. Nov, 2009 by Doug Levy.
Few companies have been hit as hard by the digital revolution as Eastman Kodak. For years, the company failed to adapt to the changes in its industry and clung to an old way of doing business. Now, perhaps out of sheer desperation, the company has embraced radical change. At the recent ANA Masters of Marketing [...]
Posted on 18. Nov, 2009 by Doug Levy.
Maybe it’s not one of those things that we can point to on a calendar and say, “This is the day when everything changed.” But that’s OK. The fact that marketing is a significantly different animal today than it was ten years ago, or even five for that matter, is obvious. I began speaking about [...]