The Message in the Relationship Era

Posted on 04. Dec, 2009 by Mark McKinney.

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Recently, I was in a conversation with a new acquaintance about the changes taking place in marketing. I was talking about the intent of the marketing message in the new Relationship Era, and threw out some opinions about what the message should do. My conversation partner stopped for a minute and commented, “Augustine. The outcome [...]

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A New Marketing Era

Posted on 18. Nov, 2009 by Doug Levy.

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Maybe it’s not one of those things that we can point to on a calendar and say, “This is the day when everything changed.” But that’s OK. The fact that marketing is a significantly different animal today than it was ten years ago, or even five for that matter, is obvious. I began speaking about [...]

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