imc2 – The Relationship Era Blog

The Next Big Thing

Posted on 28. Mar, 2011 by Matt Whitaker.

SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.

Lindsay Rose also contributed to this post.

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Brand Distance: It Ain’t What It Used to Be

Posted on 24. Mar, 2011 by The Relationship Era.

Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]

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SXSWi In a Nutshell

Posted on 21. Mar, 2011 by Dan Patterson.

I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having [...]

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SXSW Keynote Believes We All Have a Little #Tigerblood In Us

Posted on 16. Mar, 2011 by Matt Whitaker.

Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.

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SXSWi Day Three…My Last Day (Sunday, March 13)

Posted on 16. Mar, 2011 by The Relationship Era.

I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might [...]

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SXSWi Day Two (Saturday, March 12)

Posted on 15. Mar, 2011 by The Relationship Era.

Olgivy deserves some credit for visually capturing session content in their notes—great idea and nice analog connection to the digital world. They have artists attending certain sessions capturing points by drawing out the discussion and dialog arc on large white boards as the conversation happens. It’s hard enough for me to take notes in a [...]

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SXSWi–Day One

Posted on 12. Mar, 2011 by The Relationship Era.

Good first day at SXSWi. I’m a first-timer and wasn’t quite expecting this big of a deal or as much walking. If there’s a session you want to see, get there early or you’ll be checking the SXSW Go app shopping for an alternative. Three sessions/three moments: 1. Writing Workshop with @BettyDraper: Saying It Short [...]

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TED Ads Worth Spreading

Posted on 03. Feb, 2011 by The Relationship Era.

Chris Anderson (curator, TED Conference) covers a lot of ground in his TED talk introducing the organization’s Ads Worth Spreading Challenge. Given in NYC in November 2010, Chris discusses several mind stretching concepts–share of attention, radical openness and the wisdom of taking an indirect approach–weaving together a compelling story while introducing TED’s advertising challenge. Chris [...]

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Getting to Your Why

Posted on 01. Feb, 2011 by The Relationship Era.

While focused on entrepreneurs, Marla Tabaka’s post on inc.com, What is Your Why?,  is a nice discussion about purpose and what really motivates people. She gives some examples and briefly tells her own story, shedding a little light on the reason behind all the other reasons. Marla also offers seven questions to help readers find [...]

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A Feel-Good Weekend of Love

Posted on 07. Dec, 2010 by The Relationship Era.

The company I work for, imc², recently participated in its third, semi-annual Weekend of Love. No, it’s not some creepy, hippified idea of free love. It’s a weekend where imc² employees donate their professional services to create marketing strategies, websites, mobile apps and more for non-profit organizations. The cost for these services would be hundreds [...]

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