Brand Relationships and Pharma
Posted on 04. Jan, 2010 by The Relationship Era.
In her article, The Health of Pharma As Measured Through The Lens of Consumer Trust, published in last month’s DTC Perspectives, imc² health & wellness President, Hensley Evans, discusses some revealing research about relationships between several well-known pharma brands and their consumers. The article, which primarily focuses on consumer trust of brands across six therapeutic [...]
Continue Reading
Relationship Era Marketing from an Unexpected Source – Kodak
Posted on 27. Nov, 2009 by Doug Levy.
Few companies have been hit as hard by the digital revolution as Eastman Kodak. For years, the company failed to adapt to the changes in its industry and clung to an old way of doing business. Now, perhaps out of sheer desperation, the company has embraced radical change. At the recent ANA Masters of Marketing [...]
