imc2 – The Relationship Era Blog

The Next Big Thing

Posted on 28. Mar, 2011 by Matt Whitaker.

SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.

Lindsay Rose also contributed to this post.

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Fear Factor: Raising the Alarm, Lowering the Bar

Posted on 31. Jan, 2011 by The Relationship Era.

“IMPORTANT NOTICE: Local residents are becoming more aware of home burglaries in the community.” Thus began a one-page flyer in my Sunday edition of the Dallas Morning News. And it generally goes downhill from there. The pseudo-official looking announcement is actually an ad promoting a “FREE Complete Home Security System” from ADT authorized dealer, SecurityAlarmNow. [...]

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All Pinked Out: Do Boobs Really Need This Much Support?

Posted on 08. Dec, 2010 by The Relationship Era.

October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It’s not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention?  To avoid taking an ugly turn for the negative, [...]

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LIVESTRONG…All of Us

Posted on 09. Nov, 2010 by The Relationship Era.

You know the yellow wristband and the iconic namesake of the LIVESTRONG Foundation. But if you have never visited LIVESTRONG.com, the for profit sibling of LIVESTRONG.org, you might be a little surprised to see how the organization is approaching sustainability while remaining committed to its principal cancer-fighting mission. LIVESTRONG.com plays more to overall wellness and [...]

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4 Steps To Bring Rewards Programs Into the 21st Century

Posted on 26. Oct, 2010 by The Relationship Era.

Tired of clipping coupons and keeping track of 10 different rewards cards? Yeah, Lindsay too. RelationshipEra.com blogger Lindsay Rose shares her thoughts on bringing brands up to date with more convenient, practical and meaningful options to reward loyal customers. You can read her post on iMedia Connection here.

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Blog Action Day 2010: Water

Posted on 15. Oct, 2010 by The Relationship Era.

October 15 is Blog Action Day and the 2010 focus is on water. Specifically, the almost unimaginable fact that about 1 billion people all over the world lack access to safe, clean drinking water. Frankly, this is something I’m aware of but almost never think about. Most of what you read about this problem will [...]

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Formula Won: a Category You Can Trust

Posted on 07. Oct, 2010 by The Relationship Era.

New parents inherit a lot of responsibility when the nurse deposits mom and baby curbside and strolls back into the hospital, and no matter how much they may have thought about and planned for this moment, it’s overwhelming. The first few anxious weeks as a parent of a newborn are typically complicated by the fact [...]

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Victoria’s Secret & Reebok: Gleeful Primetime Mismatch?

Posted on 22. Sep, 2010 by The Relationship Era.

Interesting juxtaposition last night during the season premier of my oldest daughter’s favorite show (OK, I like it too), Glee. If you haven’t seen the show, it relentlessly skewers the superficial myopia of our high school culture–ostensibly making a case for accepting people as they are…as long as they have great pipes. You typically get [...]

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Mars Direct Embraces Winning Principles

Posted on 17. Sep, 2010 by The Relationship Era.

iMedia Connection reports that Jim Cass (VP and general manager of Mars Direct) delivered a closing keynote earlier in the week addressing the five principles for breakthrough success in the Relationship Era. You can read Lucia Davis’ post describing the keynote, given at the iMedia Brand Summit, here. For more information on the five-principle framework, [...]

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Low Trust, Higher Transactions

Posted on 17. Sep, 2010 by The Relationship Era.

The air conditioner in my wife’s car went out the other day. We’re about 60,000 miles beyond the warranty life so anything that it takes to fix it is reallocating our money…which I hate. I’m not sure about you, but if possible, I try to avoid taking it to the dealership–really, it’s not the dealership, [...]

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