Delivering Happiness
Posted on 14. May, 2010 by The Relationship Era.
Earlier this week we received an advance copy of Delivering Happiness: A Path to Profits, Passion, and Purpose, authored by Zappos CEO, Tony Hsieh. We’re looking forward to getting into the content and will share our thoughts once we’ve finished the book. If you haven’t been there, we’d encourage you to take a look at [...]
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Bob Garfield and Chaos
Posted on 06. May, 2010 by Doug Levy.
We were fortunate to have Bob Garfield in-house yesterday giving a condensed and lively presentation of his work from The Chaos Scenario. If you haven’t had the opportunity to read the book or dig into the topic, I’d highly encourage you to visit his blog for a deeper dive. I think he does about as [...]
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Understanding and Embracing a Brave New Worldview
Posted on 29. Mar, 2010 by The Relationship Era.
This post is the first of what we hope will be an active and thought-provoking body of content from guest contributors. Writer and researcher, David B. Wolfe, is the principal author of Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority and co-author of Firms of Endearment: How World-Class Companies [...]
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Marketing, the Figure-Ground Stimulus, and Values
Posted on 21. Jan, 2010 by Mark McKinney.
I recently read an interesting post by Seth Godin, talking about how he feels that marketing messages are analogous to comic book frames. The marketing message is the crafted communication much like the illustrated comic frame, but the “message” takes place between the frames, where the reader actively imagines the action. His point: “Consumers are [...]
