iStrategy 2011
Posted on 21. Apr, 2011 by The Relationship Era.
imc²′s own Lisa Leet and Matt Whitaker attended the iStrategy Conference in San Francisco to support RadioShack’s Adrian Parker, a client of ours, who spoke about integrating digital strategy. Watch the video for highlights and big takeaways from the conference. To hear more about iStrategy, imc² and our thinking you can tweet with Matt @mkw1342 [...]
Continue Reading
Forrester Marketing Forum 2011
Posted on 14. Apr, 2011 by The Relationship Era.
We sat down with imc²’s Chief Strategy Officer, Mark McKinney to hear all about last week’s Forrester Marketing Forum in San Francisco. The conference focused on the role of interactive marketing and highlights presentations by Forrester analysts, Emily Riley and Chris Stutzman and Senior Vice President of Kraft Foods, Dana Anderson. To learn more about [...]
Continue Reading
Health 2.0 Spring Fling Recap
Posted on 07. Apr, 2011 by The Relationship Era.
imc²’s own Brady Walcott attended the Health 2.0 Spring Fling Conference in San Diego last week. We caught up with him after to hear his thoughts on the conference. Brady offered some insight on the wellness and prevention theme of the conference, and speaker Hemi Weingarten’s new app called Fooducate. To talk more with [...]
Continue Reading
Focus on the Miracles!
Posted on 28. Oct, 2010 by The Relationship Era.
As you might expect, health and wellness marketers tend to focus on marketing the miracles rather than the miracles themselves. But it’s the actual stories that inspire imc² vice president, Brady Walcott. Brady is attending TEDMED 2010 in San Diego this week and will provide periodic updates about his experience. In his first post, Brady [...]
Continue Reading
Empowered Delivers
Posted on 30. Sep, 2010 by Ian Wolfman.
Josh Bernoff’s and Ted Schadler’s, Empowered, is a nice balance-enjoyable read and an informative, thought-provoking challenge to businesses and brands. You get access to some of Forrester’s industry-leading technographic research along with a compelling narrative that inspires you to think about the opportunities available in some new and exciting ways. The point of Empowered is [...]
Continue Reading
Marketing with a Future
Posted on 14. Sep, 2010 by The Relationship Era.
We wanted to take a moment and recognize someone who connected with Relationship Era thinking and took the time to share thoughts on her future, as well as the future of marketing. If you have a couple of minutes we encourage you to visit Susan Silver’s blog and read the post, My Best Moment in [...]
Continue Reading
Marketing, RIP
Posted on 08. Sep, 2010 by The Relationship Era.
Tom Martin has an interesting conversation on his Positive Disruption blog about the death of marketing (read The Day Marketing Died here). When you stop trying to convince people that they need to buy something and look at how to help them make the best decision you have largely broken from marketing’s past. Enabling people [...]
Continue Reading
Good Reads
Posted on 10. Aug, 2010 by The Relationship Era.
Several books that I have found helpful in understanding the dramatic changes in our economy and society, and some unexpected leadership and relationship lessons from an unlikely source: The Long Tail, Chris Anderson: Simply explained and profound discussion of the fundamental economic shifts associated with virtually infinite choice. The paperback “Longer” edition includes a chapter [...]
Continue Reading
Why “Why” Inspires
Posted on 12. Jul, 2010 by The Relationship Era.
In the video below, author, Simon Sinek, discusses some of the examples and concepts from his book, Start with Why. He covers off on some of the biological reasons behind decision-making – what your gut is telling you – as well as the foundation for a new way of communicating with the world. One of [...]
Continue Reading
Motivational Speaker
Posted on 10. Jun, 2010 by Doug Levy.
The science of motivation essentially lays waste to our common perceptions about what drives people to excel. Financial bonuses contingent on better performance do not equal a better result except in a very narrow category of human endeavor. In the video below, Dan Pink discusses research that explains the counterintuitive reality of motivation—once people generally [...]
Continue Reading
- Facebook Cites imc² Client, P&G, in IPO Filing
- Brady Walcott, imc² health & wellness VP Featured on Pixels & Pills
- Lawnmowers and The Relationship Era
- Come Find Us!
- Six Things Marketers Should Pay Attention to in 2012
- Pro Bono: The Vanguard Idea for 2012?
- Two Inspiring Visionaries from TEDMED 2011
- Plan Today for Post-Holiday Success
- Kevin Jonas Sr. Talks with imc2 About Social Media
- 2011 CEO Summit: Maximizing Stakeholder Value
