How Marketers Brought George Zimmerman to Jail
Posted on 13. Apr, 2012 by jbarnes.
Christian Yazdanpanah shares how integrated marketing tactics influenced the arrest of George Zimmerman.
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Go Shorty, It’s Your 4th Birthday
Posted on 02. Apr, 2012 by The Relationship Era.
The Fourth Annual Shorty Awards gathered members from just about every different (social media) walk of life. Read this blog post to learn what winners made the most impact and other insights from this awards show.
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Where We’ll Be in April
Posted on 28. Mar, 2012 by The Relationship Era.
March was a busy month for imc² conference attendees and April looks to be even busier! Read below and find out where we’ll be heading next month!
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The Dood Abides
Posted on 14. Mar, 2012 by The Relationship Era.
Scott Lindsey, imc2′s group creative director, talks napkin doodles, creativity and how to be more visual.
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Where We’ll Be!
Posted on 29. Feb, 2012 by The Relationship Era.
Read more to find out where imc² will be in the upcoming months!
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Part Two of our Dear John Letter to the Four Seasons
Posted on 27. Feb, 2012 by The Relationship Era.
This blog is part two of Ian Wolfman’s Four Seasons social experiment. Did the hotel chain fix the issue? Did Ian feel like their response was good enough? Read more to find out.
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Is it time to send a Dear John to the Four Seasons?
Posted on 13. Feb, 2012 by The Relationship Era.
Follow imc2′s CMO, Ian Wolfman, as he puts the Four Seasons brand up against his Relationship Era principles challenge.
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Komen and the Cause Marketing Risk
Posted on 10. Feb, 2012 by The Relationship Era.
In this blog post by imc2′s Chad Kerski, he focuses on how important purpose is for marketers and how things might have been different for the Susan G. Komen fallout had they stood by their beliefs.
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Get a Second Date: imc2′s tips for building social media relationships
Posted on 06. Feb, 2012 by The Relationship Era.
As we approach Valentine’s Day, I wanted to share some basic “dating” tips to help marketers build and maintain the desired long-term, sustainable relationship with their key stakeholders. Social media engagement is no different than building any relationship – you must actively work to keep up the momentum after the exciting “first date.” As the [...]
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Facebook Cites imc² Client, P&G, in IPO Filing
Posted on 03. Feb, 2012 by The Relationship Era.
In its IPO filing this week, Facebook claims it increased P&G’s Secret deodorant sales by 9 percent. The social network recounts a case study involving imc²’s work with the Secret Mean Stinks campaign which centered around the brand’s anti-bullying effort.
