Posted on 24. Mar, 2011 by The Relationship Era.
Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly [...]
Posted on 16. Mar, 2011 by The Relationship Era.
I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might [...]
Posted on 15. Mar, 2011 by The Relationship Era.
Olgivy deserves some credit for visually capturing session content in their notes—great idea and nice analog connection to the digital world. They have artists attending certain sessions capturing points by drawing out the discussion and dialog arc on large white boards as the conversation happens. It’s hard enough for me to take notes in a [...]
Posted on 12. Mar, 2011 by The Relationship Era.
Good first day at SXSWi. I’m a first-timer and wasn’t quite expecting this big of a deal or as much walking. If there’s a session you want to see, get there early or you’ll be checking the SXSW Go app shopping for an alternative. Three sessions/three moments: 1. Writing Workshop with @BettyDraper: Saying It Short [...]
Posted on 03. Feb, 2011 by The Relationship Era.
Chris Anderson (curator, TED Conference) covers a lot of ground in his TED talk introducing the organization’s Ads Worth Spreading Challenge. Given in NYC in November 2010, Chris discusses several mind stretching concepts–share of attention, radical openness and the wisdom of taking an indirect approach–weaving together a compelling story while introducing TED’s advertising challenge. Chris [...]
Posted on 31. Jan, 2011 by The Relationship Era.
“IMPORTANT NOTICE: Local residents are becoming more aware of home burglaries in the community.” Thus began a one-page flyer in my Sunday edition of the Dallas Morning News. And it generally goes downhill from there. The pseudo-official looking announcement is actually an ad promoting a “FREE Complete Home Security System” from ADT authorized dealer, SecurityAlarmNow. [...]
Posted on 08. Dec, 2010 by The Relationship Era.
October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It’s not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention? To avoid taking an ugly turn for the negative, [...]
Posted on 07. Dec, 2010 by The Relationship Era.
The company I work for, imc², recently participated in its third, semi-annual Weekend of Love. No, it’s not some creepy, hippified idea of free love. It’s a weekend where imc² employees donate their professional services to create marketing strategies, websites, mobile apps and more for non-profit organizations. The cost for these services would be hundreds [...]
Posted on 02. Dec, 2010 by The Relationship Era.
This cross post from Chris Ebbesen’s blog at ebbynezer.com gives brands a few things to think about as they enter the social media space. Feel free to comment here or on Chris’ blog. TrendWatching.com’s 11 Crucial Consumer Trends for 2011 I was happy to read this years report, linked here and above, to see that [...]
Posted on 09. Nov, 2010 by The Relationship Era.
You know the yellow wristband and the iconic namesake of the LIVESTRONG Foundation. But if you have never visited LIVESTRONG.com, the for profit sibling of LIVESTRONG.org, you might be a little surprised to see how the organization is approaching sustainability while remaining committed to its principal cancer-fighting mission. LIVESTRONG.com plays more to overall wellness and [...]