The Next Big Thing
Posted on 28. Mar, 2011 by Matt Whitaker.
SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.
Lindsay Rose also contributed to this post.
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SXSW Keynote Believes We All Have a Little #Tigerblood In Us
Posted on 16. Mar, 2011 by Matt Whitaker.
Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.
