BP and the Case for Multiple Stakeholders
Posted on 01. Jul, 2010 by Doug Levy.
In the wake of the BP oil eruption into the Gulf of Mexico, there may be an unexpected lesson for business leaders…Broader stakeholder involvement and engagement generally delivers better results. We now know that the agency responsible for oversight of offshore drilling, the Minerals Management Service (MMS), failed to ensure and enforce sufficient regulatory safeguards. [...]
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Motivational Speaker
Posted on 10. Jun, 2010 by Doug Levy.
The science of motivation essentially lays waste to our common perceptions about what drives people to excel. Financial bonuses contingent on better performance do not equal a better result except in a very narrow category of human endeavor. In the video below, Dan Pink discusses research that explains the counterintuitive reality of motivation—once people generally [...]
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Bob Garfield and Chaos
Posted on 06. May, 2010 by Doug Levy.
We were fortunate to have Bob Garfield in-house yesterday giving a condensed and lively presentation of his work from The Chaos Scenario. If you haven’t had the opportunity to read the book or dig into the topic, I’d highly encourage you to visit his blog for a deeper dive. I think he does about as [...]
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Three More Thoughts on Trust
Posted on 26. Apr, 2010 by Doug Levy.
Pete Blackshaw makes some great points in his Ad Age article, Why It’s Time to Hit the Reset Button on Trust. I’d encourage you to give it a read and share with others who might be interested. I’d like to make three quick points that build on his thinking. Pete discusses the difficulty of defining [...]
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Marketing and Happiness (Part 2)
Posted on 18. Feb, 2010 by Doug Levy.
In Part 1 of this post, I assert that marketing’s promise over the last 50 years—basically, buy it and be happy—is hogwash. The premise that “buying something = happiness” is flawed. It accords the brand more power than it has and ignores the human desire for connection to something meaningful; research shows that connection not [...]
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Marketing and Happiness (Part 1)
Posted on 08. Feb, 2010 by Doug Levy.
Is there a connection between marketing and happiness? In the Consumer Era, the act of buying some (and preferably more) was often portrayed as a transaction that secured not only a product or service, but happiness itself. It was a message that worked really well for a long time —it’s hard to resist the idea [...]
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Relationship Era Marketing from an Unexpected Source – Kodak
Posted on 27. Nov, 2009 by Doug Levy.
Few companies have been hit as hard by the digital revolution as Eastman Kodak. For years, the company failed to adapt to the changes in its industry and clung to an old way of doing business. Now, perhaps out of sheer desperation, the company has embraced radical change. At the recent ANA Masters of Marketing [...]
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A New Marketing Era
Posted on 18. Nov, 2009 by Doug Levy.
Maybe it’s not one of those things that we can point to on a calendar and say, “This is the day when everything changed.” But that’s OK. The fact that marketing is a significantly different animal today than it was ten years ago, or even five for that matter, is obvious. I began speaking about [...]
