SXSWi In a Nutshell

SXSWi In a Nutshell

Posted on 21. Mar, 2011 by Dan Patterson.

2

I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having [...]

Continue Reading

sxsw2010_logo_square-300×300

The Relationship Era Inspires at SXSW

Posted on 23. Mar, 2010 by Dan Patterson.

2

During our session last week at SXSW on the topic of the Relationship Era, a number of audience members were excited to hear an industry perspective about changing the world of marketing. Mark McKinney and I presented the idea of a new era in marketing that is more focused on brand sustainability than the prevailing [...]

Continue Reading