All Pinked Out: Do Boobs Really Need This Much Support?

Posted on 08. Dec, 2010 by The Relationship Era in Blog, Blog, Brand Stories

October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It’s not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention?  To avoid taking an ugly turn for the negative, I highlight what the marketing geniuses behind these campaigns do so well. Take a minute to read my recent post on iMedia Connection.

Tags: breast cancer awareness, cause marketing, Susan G. Komen

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