Where We’ll Be!

Where We’ll Be!

Posted on 29. Feb, 2012 by .

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Read more to find out where imc² will be in the upcoming months!

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Four Seasons Austin

Part Two of our Dear John Letter to the Four Seasons

Posted on 27. Feb, 2012 by .

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This blog is part two of Ian Wolfman’s Four Seasons social experiment. Did the hotel chain fix the issue? Did Ian feel like their response was good enough? Read more to find out.

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Ian Wolfman imc2

Is it time to send a Dear John to the Four Seasons?

Posted on 13. Feb, 2012 by .

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Follow imc2’s CMO, Ian Wolfman, as he puts the Four Seasons brand up against his Relationship Era principles challenge.

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Komen and the Cause Marketing Risk

Komen and the Cause Marketing Risk

Posted on 10. Feb, 2012 by .

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In this blog post by imc2’s Chad Kerski, he focuses on how important purpose is for marketers and how things might have been different for the Susan G. Komen fallout had they stood by their beliefs.

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Get a Second Date: imc2’s tips for building social media relationships

Get a Second Date: imc2’s tips for building social media relationships

Posted on 06. Feb, 2012 by .

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As we approach Valentine’s Day, I wanted to share some basic “dating” tips to help marketers build and maintain the desired long-term, sustainable relationship with their key stakeholders. Social media engagement is no different than building any relationship – you must actively work to keep up the momentum after the exciting “first date.” As the […]

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Facebook Cites imc² Client, P&G, in IPO Filing

Facebook Cites imc² Client, P&G, in IPO Filing

Posted on 03. Feb, 2012 by .

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In its IPO filing this week, Facebook claims it increased P&G’s Secret deodorant sales by 9 percent. The social network recounts a case study involving imc²’s work with the Secret Mean Stinks campaign which centered around the brand’s anti-bullying effort.

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