The Next Big Thing

The Next Big Thing

Posted on 28. Mar, 2011 by .

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SXSW is generally the proving ground for introducing the next “It” technology and I haven’t yet seen anything emerge as a clear winner for this year. So maybe the breakout hit of SXSW this year isn’t a new device that Oprah will start to use, but perhaps a theme. Collectively we can change the world through our actions.

Lindsay Rose also contributed to this post.

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bee truck 2

Brand Distance: It Ain’t What It Used to Be

Posted on 24. Mar, 2011 by .

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Driving home from a spring break ski trip last week, I saw something that I’ve never seen. Not quite shocking, but a bit surprising. See images to the right and below. A (on the right) is fairly typical. B (below) or “bee” is not. Yes, it’s a truckload of mostly contained honeybees. I say mostly […]

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SXSWi In a Nutshell

SXSWi In a Nutshell

Posted on 21. Mar, 2011 by .

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I heard three common themes come out of SXSWi this year; it’s grown a lot, sessions were hit or miss, and there was no breakout technology. I’ll add my two cents to each of these. First, the logistics of getting around or grabbing something to eat quickly have been impacted by the large crowds. Having […]

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SXSW Keynote Believes We All Have a Little #Tigerblood In Us

SXSW Keynote Believes We All Have a Little #Tigerblood In Us

Posted on 16. Mar, 2011 by .

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Seth Priebatsch, Chief Ninja at SCVNGR and Saturday’s SXSW keynote speaker, shared some valuable insight that America’s favorite lunatic isn’t the only one obsessed with WINNING…your customers are too. In his speech, “The Game Layer On Top Of the World,” he suggests marketers should add a layer on top of life that turns everything into a game.

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SXSWi Day Three…My Last Day (Sunday, March 13)

SXSWi Day Three…My Last Day (Sunday, March 13)

Posted on 16. Mar, 2011 by .

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I headed downtown for the early session with my “lost” sunglasses back in my possession and a handful of chocolate chip cookies from checkout. Thanks Double Tree! I had a brief face to face with one of Austin’s traffic enforcers. Note to self: next year, book earlier so you can walk everywhere. But that might […]

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SXSWi Day Two (Saturday, March 12)

SXSWi Day Two (Saturday, March 12)

Posted on 15. Mar, 2011 by .

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Olgivy deserves some credit for visually capturing session content in their notes—great idea and nice analog connection to the digital world. They have artists attending certain sessions capturing points by drawing out the discussion and dialog arc on large white boards as the conversation happens. It’s hard enough for me to take notes in a […]

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SXSWi–Day One

SXSWi–Day One

Posted on 12. Mar, 2011 by .

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Good first day at SXSWi. I’m a first-timer and wasn’t quite expecting this big of a deal or as much walking. If there’s a session you want to see, get there early or you’ll be checking the SXSW Go app shopping for an alternative. Three sessions/three moments: 1. Writing Workshop with @BettyDraper: Saying It Short […]

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