Fear Factor: Raising the Alarm, Lowering the Bar

Fear Factor: Raising the Alarm, Lowering the Bar

Posted on 31. Jan, 2011 by .

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“IMPORTANT NOTICE: Local residents are becoming more aware of home burglaries in the community.” Thus began a one-page flyer in my Sunday edition of the Dallas Morning News. And it generally goes downhill from there. The pseudo-official looking announcement is actually an ad promoting a “FREE Complete Home Security System” from ADT authorized dealer, SecurityAlarmNow. […]

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