Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?

Casual Sects: Will Social Network Promiscuity Kill the Marketing Dream?

Posted on 23. Nov, 2010 by .

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RE blogger, Greg Flory, shares some thoughts on the dysfunction of his social network and wonders what that means for marketers.  Read his post on the iMedia Connection blog and get a better understanding of why you’ll likely only hear from Greg sporadically if you’re one of his friends.

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Coast-2-Coast

Posted on 09. Nov, 2010 by .

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Two people. Separate coasts. One vision: putting social media to work. We mentioned Susan Silver a while back [Marketing with a Future] but wanted to briefly highlight her latest initiative and what we think is an interesting approach in a period when our industry is in transition and the economy is still struggling to create […]

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LIVESTRONG…All of Us

Posted on 09. Nov, 2010 by .

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You know the yellow wristband and the iconic namesake of the LIVESTRONG Foundation. But if you have never visited LIVESTRONG.com, the for profit sibling of LIVESTRONG.org, you might be a little surprised to see how the organization is approaching sustainability while remaining committed to its principal cancer-fighting mission. LIVESTRONG.com plays more to overall wellness and […]

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Mouthing Off

Mouthing Off

Posted on 04. Nov, 2010 by .

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Chris Ebbesen has been thinking about the responsibilities that consumers have in brand relationships. Hint: it’s not just about telling the brand how they screwed up.  Read Chris’ post, Why don’t we care enough about the things we care about…like honey mustard, on the iMedia Connection blog.

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Do Logos Matter?

Do Logos Matter?

Posted on 01. Nov, 2010 by .

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Steve McCallion, writing on the Fast Company design blog has an interesting discussion about the relevance of logos to brands. Using the recent Gap logo redesign as an example, McCallion argues that logos are no longer key and that social platforms–where there is actual interaction and the ability to create real value for people–are more […]

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