Empowered Delivers

Empowered Delivers

Posted on 30. Sep, 2010 by .

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Josh Bernoff’s and Ted Schadler’s, Empowered, is a nice balance-enjoyable read and an informative, thought-provoking challenge to businesses and brands. You get access to some of Forrester’s industry-leading technographic research along with a compelling narrative that inspires you to think about the opportunities available in some new and exciting ways. The point of Empowered is […]

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Victoria’s Secret & Reebok: Gleeful Primetime Mismatch?

Victoria’s Secret & Reebok: Gleeful Primetime Mismatch?

Posted on 22. Sep, 2010 by .

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Interesting juxtaposition last night during the season premier of my oldest daughter’s favorite show (OK, I like it too), Glee. If you haven’t seen the show, it relentlessly skewers the superficial myopia of our high school culture–ostensibly making a case for accepting people as they are…as long as they have great pipes. You typically get […]

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Mars Direct Embraces Winning Principles

Mars Direct Embraces Winning Principles

Posted on 17. Sep, 2010 by .

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iMedia Connection reports that Jim Cass (VP and general manager of Mars Direct) delivered a closing keynote earlier in the week addressing the five principles for breakthrough success in the Relationship Era. You can read Lucia Davis’ post describing the keynote, given at the iMedia Brand Summit, here. For more information on the five-principle framework, […]

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Low Trust, Higher Transactions

Low Trust, Higher Transactions

Posted on 17. Sep, 2010 by .

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The air conditioner in my wife’s car went out the other day. We’re about 60,000 miles beyond the warranty life so anything that it takes to fix it is reallocating our money…which I hate. I’m not sure about you, but if possible, I try to avoid taking it to the dealership–really, it’s not the dealership, […]

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Marketing with a Future

Marketing with a Future

Posted on 14. Sep, 2010 by .

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We wanted to take a moment and recognize someone who connected with Relationship Era thinking and took the time to share thoughts on her future, as well as the future of marketing. If you have a couple of minutes we encourage you to visit Susan Silver’s blog and read the post, My Best Moment in […]

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Marketing, RIP

Marketing, RIP

Posted on 08. Sep, 2010 by .

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Tom Martin has an interesting conversation on his Positive Disruption blog about the death of marketing (read The Day Marketing Died here). When you stop trying to convince people that they need to buy something and look at how to help them make the best decision you have largely broken from marketing’s past. Enabling people […]

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Relationship Era Contributors Team Up for Webinar

Relationship Era Contributors Team Up for Webinar

Posted on 07. Sep, 2010 by .

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Mark McKinney and Jonathan Feinstein, two of our regular contributors, have teamed up to present a webinar entitled, Enter the Relationship Era: Why a New Era of Marketing Will Benefit All Stakeholders. As part of a series presented by VolunteerMatch, the webinar will lay out a new model for marketing focused on fostering sustainable relationships […]

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